Will companies have to invest in the metaworld tomorrow?

Metauniverse will bring a new wave of usability improvements that will change our experience on the Internet.

Looking at what the big players are doing, it’s easy to see that Metaverse (or Metaverse) is a great opportunity for brands. Moreover, Facebook even changed the name of the company in honor of the new trend. The CEO of Microsoft acknowledged that their latest and largest acquisition (game maker Activision Blizzard for $ 68.7 billion) was a side bet in games, but also a bigger step towards the Metaworld and the next Internet.

The history of these two companies shows something: they have slowly adapted to new technologies. And now they don’t seem to want to miss the next evolution. Initially, Microsoft underestimated the Internet and was forced to manage an expensive (and very successful) turn. Facebook was also too slow to get mobile Internet, and it had to acquire new competitors such as WhatsApp and Instagram, which threatened to overshadow the social network through their mobile applications.

Facebook is also looking for a new history of growth as its core business reaches maturity (user engagement and social media usage are leveling off). Both companies seem to have learned their lessons, and don’t think we should miss the boat on this particular evolution of the Internet.

The list of companies offering the fragrance of the metaworld is growing. Google is working on an updated version of its Metaverse interactive glasses. Epic Games has raised $ 1 billion to support the internal development of the metaverse.

This may not be the case today, but your daily life is likely to change in a few years through the metaverse. The metaverse can change the way online marketing is conducted. But what is it?

What is the metaverse?

Metaverse is a virtual digital world where interconnected platforms replicate and enhance the real experience or create new digital and hybrid services.

For those who scratch their heads, first there was Web 1.0 (web browsers with images, colors, audio, and finally video), then Web 2.0 or a social element of the network (such as social networks), and now Web 3.0 appears as a new form where artificial intelligence and blockchain can exclude intermediaries and make information and services more accessible, private and potentially more secure.

Metaverse comes here because it will be a contemporary of Web 3.0, it refers to the user experience, not to a greater role in society or technology.

Imagine moving from a two-dimensional web browser screen to a three-dimensional virtual world where people, businesses, and services can create a new presence or identity. You, or technically your “avatar”, would move to different shops, offices, theaters, dens of the metaverse. The avatar will be able to communicate with others, listen to concerts, buy things, organize meetings and work, and all this without having to be physically somewhere. Many of them are now available as virtual services without a new 3D interface (web conferencing, video channels, e-commerce site).

It is also worth noting that many of these three-dimensional worlds already exist as games: Second Life, Minecraft and Roblox are good examples of virtual games transformed into virtual worlds.

How would you navigate this new world? Probably with voice assistants (not URLs) and virtual reality headsets or augmented reality interfaces that overlay virtual objects on your smartphone screen aimed at the area next to you.

In the future, instead of VR headsets, people can see holograms in front of them, and with Web 3.0, digital currency (blockchain) elements and AI assistants make browsing easier. Yes, it sounds like an episode of Star Trek, but many of the technologies we use today fit right into the original TV series.

When will the Meta Universe come?

We don’t have a meta-universe yet, but many companies seem to like its potential and are happy to join. Several brands have already made the leap. However, before the hasty step, we suggest you think a little. Creating a new experience on the Internet is an important step: it allows us to look back and see what needs to be corrected or improved. Today’s experience with clients has a lot to improve before we all start working on holograms.

Today, cyberspace is a great tool, but it has serious drawbacks. Customers and businesses do not have a “true” identity on the Internet. Keeping in mind the history of fraud and digital crime, society must view identity not as behind but as a key issue. It is time to make decisions that will have a positive impact on the lives and safety of many people, including vulnerable people and minors.

Navigating the metaverse is a traditional experience today. To enter Nike’s Meta Universe in Roblox, you need to download Roblox, find Nike (enter text), and then click on the 2D Nike image that appears in the results. You can then play basketball against other real players. In earlier versions of Metaverse, there were still many traditional interactions with the web application. New models and interface modes are needed to gain new experience. Otherwise, the metaverse will die after a short life filled with gadgets.

Payments were not designed for the Internet, and although credit cards are now widely used, this is another belated thought with drawbacks. The concept of web 3.0 often includes links to “cryptocurrency”, or, more simply, digital currencies. In fact, most meta-universe platforms have built their own blockchain currency into their system. There is still work to be done to clarify legal compliance and safety for most of them. Repeated attempts by Facebook to create a global digital currency (Libra / Diem) have been thwarted by local and global regulations. Creating a digital currency requires more than a blockchain solution: the legal framework for the actual digital currency does not yet exist.


So, is the future already here? NO. But this is what makes the whole subject of the metaverse so interesting. There is a new wave of usability improvements that will change our online experience. They may not replace the Internet as we know it, but they will complement and expand it. We have time to understand, plan, test and provide new experiences.