This is not news to anyone: in 2022, men are holding on as before, mostly strings of European and world financial technologies. The numbers speak for themselves. In the world only 12% of companies in the industry were (co) founded by women. all over Europe, falls to 5%. Whereas in France they are only 12% hold a managerial position and even fewer are founders (9%). The reason? Fintech suffers from a combination of two industries, finance and technology, where women have historically been underrepresented. However, a small handful of influential founders and leaders manage to break through. In Amsterdam (Netherlands), some of them took part in Money 20/20, a FinTech event not to be missed. Review.
Christine de Wendel (Sunday)
Christine de Wendel is one of the women of importance in the French technological community. He is one of the few executives in two unicorns, these young companies, valued at more than a billion dollars: first Zalando, a German e-commerce giant specializing in fashion, then ManoMano, a specialist in DIY materials and jewelry. In 2020, she took a step by starting her own business. Associated with Victor Lugger (whom she met during the Franco-American Foundation’s Young Leaders Program) and Tigran Seydou, she created the startup Sunday, an app that offers to pay the bill without getting up. Already using about 5,200 restaurants in France, Spain, the United Kingdom, the United States – where it established its headquarters shortly after its creation – and in Canada, FinTech will operate until the summer of 2022 in Italy, Portugal, Germany, Belgium and the Netherlands.
Elizabeth Rossiello (AZA Finance)
Elizabeth Rossiello is the founder and CEO of AZA Finance (formerly BitPesa). Based in Nairobi (Kenya) but since then in London (UK), AZA Finance allows businesses to transfer money, exchange currencies, make payments and easily settle in all major African currencies and the G20 (including digital currencies). Dedicated to women, Elizabeth Rossiello seeks to expand access to financial technology. In 2022, she was included in the ranking of the 45 most influential women in fintech, published by Innovate Finance.
Ann Boden (Starling Bank)
Anne Boden is the founder and CEO of Starling Bank, one of the UK’s leading non-banks. Since the creation of Starling in 2014, the Welsh entrepreneur has managed to make his FinTech the leading bank, which was named “The Best British Bank” for four years in a row. With almost 3 million users and 8% market share among British companies, Starling has successfully taken its place in the competitive world of fintech and makes a profit that is quite rare in this sector.
Considered a leader in the financial technology sector, Anne Boden defends the place of women entrepreneurs in the very male world of finance and has been appointed by the government to head a think tank on the subject. In 2018, she was awarded the Order of the British Empire for services to financial technicians. The businessman spoke on Money 20/20 to discuss the potential threat that cryptocurrencies pose to the security of payments.
Eleanor Crespo (pigment)
Eleanor Crespo is one of the new leaders in French technology. Former Google CEO and Index Ventures investor, the young woman co-founded Pigment with Roma Niccoli (ex-Criteo) in 2019. Specifically, the startup has developed Saas software that allows companies to plan their finances using dynamic data. The young shoot grew rapidly and raised 21.3 million euros in 2020, and then another 63 million a year later.
Simona Maine (elliptical)
Simona Maine is the CEO of Elliptic, a British blockchain data analyst. With a degree in Cambridge University history, the young woman began her career in the traditional financial world at Deutsche Bank. She then worked for four years at Kroll, a risk consulting firm, before becoming CEO of Elliptic in 2016 and then CEO in April 2020. Insisting on the need for greater diversity in financial techniques, Simona Maini sees cryptocurrencies as a tool for emancipation and financial autonomy for women.
Samantha Seaton (Moneyhub)
Samantha Seaton is the CEO of Moneyhub, a platform in the UK that provides open solutions for banking, open finance and open data to enable businesses to turn data into a personalized digital experience and initiate payments. Dedicated to greater diversity and involvement in fintech, the leader believes that technology can really improve everyone’s financial well-being.
There is no doubt that Samantha Seaton has more than one string in her bow: in addition to managing MoneyHub, she is the non-executive director of Charities Aid Foundation Bank, co-founder of Open51 (Association of Women in Financial Services Transformation and New Digital Economy) and Advisory Board Member The Big Exchange (impact investment platform).