Strategic monitoring, it must be systematic and automated

There is a well-known paradox among decision-makers: although they are over-informed, they still risk losing the information nugget (filing a patent, announcing tenders, announcements of acquisitions, fundraising, etc.), which can significantly affect the activities of their unit or their 3 -annual development plan. In practice, there are many companies whose employees are drowning in a constant flow of data. Between newsletters, social networks, specialized publications, project competitions, it is impossible to optimally track your field of activity if you do not have a round-the-clock army of specialists who speak a dozen foreign languages. And even this approach, Mikael Reo, founder of Sindup, a company that specializes in economic intelligence and monitoring solutions provider, does not believe him: ” You will not have special guarantees for any niche sectors. » In 2022, according to the expert, there is an urgent need to automate monitoring, whether regulatory, industry, technology, reputation or commercial.

Artificial intelligence in the monitoring service

In Sindup, what do we mean by monitoring? Mikael Reo likes to summarize this complex topic as follows: “The day before is the right information, at the right time for the right person. That said, it may seem simple, but in practice it is very time consuming and impossible to achieve on their own. “Especially since the needs are never the same. The commercial director of the export zone, the legal manager, the business department, the project team will not have the same definition of monitoring. But, says Mikael Reo, “Everyone will agree that monitoring is strategic and that they do not have enough time for it.”

For decades, intelligence tools have been quite rudimentary. But when the network exploded in the early 2000s, the news followed. Tools have appeared that allow users to filter, sort and analyze information using algorithms. The real-time trading hall sector is symbolic: impressive amounts of financial information are on the radar every day in favor of traders. This calls into question Mikael Reo, who then decides to start the field of economic intelligence by developing a monitoring tool. “In 2005, finances had a real advantage. It was a click. The young multi-entrepreneur is convinced that what works in finance with numbers should be skillful for any type of knowledge, and therefore for textual content. “Then I and my team started a 5-year research work, at the end of which we launched our platform. It is now a powerful monitoring tool based on artificial intelligence and, in particular, machine learning. From the beginning, we used AI for automation. But our goal with artificial intelligence was also to build a system with hyper-tuning. This approach turned out to be correct, because from the very beginning of marketing our customers had very specific requests. »

On the way to expanding the powers of employees

When the company was founded, the approach to monitoring developed by Mikael Reo was somewhat at odds with traditional practice. For the entrepreneur, monitoring in the organization applies to absolutely everyone. Since then, this model, fortunately, has become widespread. It is this philosophy that he and his teams pass on to 2,000 students of business schools and engineering schools, whom the company raises awareness of free of charge every year.. “We should not leave monitoring, whether regulatory or technological, to an expert audience. Sticking to this vision of the last century is a common mistake that can have serious consequences. »

Starting with the design of the tool, the launch worked especially on ergonomics and ease of handling the platform. A very intuitive platform allows employees to take ownership of it every day and work independently thanks to the power of AI. People are never far away: extremely responsive customer service is ready to support users. “Ten years ago, it was still difficult for our interlocutors to understand our approach. We spent a lot of time evangelizing. But today we mostly have incoming calls. Our customers? Companies of all sizes, associations, local authorities are in a hurry to find a compass in the face of information, increasingly expressing very mature needs. »

Gaping between the risk of lack of information and the equally real risk of over-information, more and more managers are turning to Sindup. The startup offers prices tailored to the needs of each organization, and all formulas include support. ” Companies that are already customers are our best ambassadors “, Admits Mikael Reo. “They are not only gaining a head start in terms of information, but they are also seeing a net increase in productivity due to the empowerment of project teams. Watching in the traditional way remains extremely costly in terms of human resources and quite inefficient. Leaders who choose Sindup also share the same belief: the need to improve the skills of teams, regardless of the subject of monitoring. »

Anticipate future changes

Agri-food producers, insurance giants, transition economies or international logistics players, with more than 300 – or 125,000 users – use Sindup for their monitoring, with a record satisfaction rate of 99.9%. ; the rate is explained very simply by the founder and president of the company: ” We managed to find the right balance between automation, training and support. »

Asked about his projects, Mikael Reo said he was very interested in CSR, the Sustainable Development Goals (SDGs), and sustainable funding (ESG criteria). ” With the climate crisis, we are witnessing a paradigm shift with even more complexity and even more data for organizations. » In an uncertain world where economic and organizational models are designed to change radically, the monitoring tool is important to sustain current change. The head of Sindup is convinced: « Any organization will gradually systematize and automate its monitoring. As today, the company rarely operates without CRM or digital workstations, automated “push” monitoring and collaboration should become widespread. »

Entrepreneur, who is also very committed to the subjects of economic and environmental transition, is convinced of this: ” It has never been so important to be informed quickly and efficiently. In business or to build the world of tomorrow, the right decisions must be made without delay. However, we must avoid haste and, above all, move forward without dogmatism and in a repetitive way. »