After NFC artists are tempted by sports clubs. In France, in addition to the football club “Sedan” (Ardennes), “Stud Toulouse” has allowed itself to be convinced of this new method of financing, as he announced on Monday, May 9.
NFT for “irreplaceable markers” or “immutable tokens “in French, is actually a cryptocurrency. In fact, NFT is a digital certificate, protected from unauthorized access, which guarantees the unique look of your property. In fact, it can be a photo, a digital picture, a video or even a card of a sports celebrity, as suggested by the French startup Sorare, which wants to be inspired by Panini stickers for football players.
The rugby equivalent does not yet exist, but some Stud Toulouse players, such as Antoine Dupont, already have NFT, in which their images are used on other platforms. With Arianee, it is now the turn of the famous Toulouse Rugby Club to switch to this new technology.
Free NFT and then higher NFT
Thus, in the coming days, the sports club will put into circulation 18,754 NFT, the number of seats at the Ernest-Vallon Stadium in Toulouse, the lair of the red and blacks. And it’s free.
“They will be distributed to subscribers, then totogetherin fans and it’s extremely withIp.m.Iand. Thanks to Arianee technology, users just have to click on the link Where with scan and QR encoded broadcast to in community but also in in stadium to IopportunityIatNo reception Biarritz Olympic for the last match of the season regularwhetherepochs, ”Ariani and Stud Toulouse explained in a joint press release.
This first wave of NFT, offered by the club, will give hope to get one or more “Premium NFT” from 1907 (the date of the club), which will be put into circulation. “These premium NFTs can be obtained in three ways: 15% of them for free, through a draw, 40% to sell at a price of 30 euros including tax, 40% to sell in cryptocurrency at a price of 0.015 ETH. The remaining 5% is not available as it is reserved for players, partners and actors club“For the fans, having NFT Premium will give them certain benefits, such as access to certain products or a personalized experience, such as meetings with Stud Toulouse players or privileged access on match days.
“V.S.‘isyou in nature Stud Toulouse ‘isyoupand predecessor and ‘Opengo way. Web3 (decentralized Internet, editor’s note) raises many questions and this is the first experiment go we allow ‘to studyand to with No Nomiss it revolution myIEuro. Sun.‘isyou why we thought of a complete system accessible to all and with very high added value for ours supportyouers “, – comments Didier Lacroix.
A new source of income
In addition to offering his fans a new experience, Stade Toulousain has primarily an economic interest in the use of NFT. Their sales and potential auctions around these digital tokens will generate turnover and therefore profits for this institution. athletic. The whole point of this experiment, the duration of which is not specified by the heroes, is to confirm the new economic model of this technology, as well as to test the attractiveness of fans.
“Stud Toulouse sees this first experimentopportunityIatNo unique to create tomorrow ‘s experiences of fans and ‘hasffirmp his ambitions for the future institandyouatNo and its model savingIthat “, confirms without detour Ariani and Stud Toulouse.
This is not the first time that a sports club, which is still fighting for a new European title, is asking its community of fans about innovations in sources of income. In the midst of the health crisis, which led to a sudden halt in the club’s income, Stud Toulouse created a “retaining wall”. The principle? Buy a brick engraved with his name for a minimum of 30 euros to build a giant wall at Ernest Wallon Stadium. Verdict? Almost 30,000 bricks sold and millions of euros in profits for the Toulouse Rugby Club. In dematerialized form, subsequent NFTs at Toulouse Stadium support this concept. In addition, the club that is preparing the recapitalization does not close the door to the emergence of sociologists, ie supporters who are shareholders of the club.