19:30 on June 11, 2022, changed to 19:32 on June 11, 2022
October 2021. Facebook group F of Gafam with more than 3 billion users changes its name. And becomes the Goal. An extremely rare decision that reflects the desire of the group founded by Mark Zuckerberg to focus their strategy around the metaverse – their own virtual world, in which everyone could live part of their lives as an avatar. Since then, all sectors of the economy, from digital to finance and mass distribution, have sought to establish themselves in this new universe.
To develop this technology, which is still in its infancy, you need to have the necessary skills. Moreover, according to IT giant Dell, 85% of jobs in 2030 do not yet exist. Professions related to the metauniverse are certainly part of it. The purpose is clear: this is how the group unfolds JDD his collaboration with French professional training startup Simplon.co to launch them Metauniverse Academy.
The metauniverse could account for almost 3% of GDP in 2030
From the beginning of the 2022 academic year, about a hundred students will be welcomed in Paris, Marseille, Lyon and Nice. The program will teach this “pilot” advancement in two new professions: designer and developer specializing in immersion technologies (such as virtual, augmented and mixed reality); techniques of support and assistance in the metaverse. Professions identified as a priority competence of a French public body.
“The metaworld is the most important technological breakthrough we have seen since the days of the Internet and the mobile Internet, and Europe and France have a very important card to play.”, launches Laurent Solly, Meta’s Vice President for Southern Europe. According to a study by consulting group Analysis Group, activities in the metaworld could account for 2.8% of world GDP in 2030, or $ 3,000 billion. “If we want to prepare people for tomorrow’s work, we must start today”continues the presenter.
Purpose: development of the French ecosystem
Aware of the stakes, Meta finances the launch of the project through the budget “important”but not quantifying it, and provides some of the virtual reality helmets of its brand. But the Frenchman assures: “The goal is not to score a goal. » If the group develops its own programs around the world to develop its meta-universe, the project will focus on cooperation: “Digital revolutions work through the birth of an ecosystem. We follow this logic to build it in France. “explains Laurent Solly.
Read also – Laurent Solly, Vice President of Facebook / Meta for the meta-universe: “Interaction will be more exciting”
At the end of the program developed by Simplon.co, students will join companies that have already hired them as interns to study while studying. This is the principle of the professional sector that defines a startup: intensive courses through practical work from three to six months, then a period in the company from twelve to eighteen months. An operation that ensures that all students who complete a full course will find a job, ie an average of 97% of students are promoted, taking, for example, other training courses provided by startups.
Diversity is at the heart of the project
“The Metaverse Academy will be a continuation of our activities for nine years,” said Frederic Bardot, co-founder and president of the company. This is inclusive and free education. » Free admission has been made possible by Meta’s financial contribution, as well as the support of the regions where the training centers are located, the companies recruiting students and Pôle emploi. Thus, the startup stands out among its competitors, some of whose programs can reach an annual cost of 10,000 euros.
This is an environment where there may be completely different paths
“It’s our difference, can boast of Frederic Bardot. This will change the sociological profile of people working in the metaverse. » The new program will primarily target people who do not work or retrain. “We are not going to analyze the resume, provides the contractor, but the motivation and desire of the candidates. »“In this sector, this diversity is in great demand by companies. This is an environment where there may be completely different ways. “, abounds Laurent Solly, who quotes bakers, lawyers, cashiers who are reorienting. Present in the regions, both leaders insist on a territorial dimension to diversify profiles, when digital professions are currently concentrated mainly in the capital.
It remains to find companies ready to recruit these students.“They will judge the success of this training, admits Frederic Bardot. We are optimistic, because many groups fall into the metaworld, into luxury, automotive, culture… » Carrefour, among others, has already launched projects in the meta-universe, organizing virtual interviews in the 3D modeling world. Many groups will follow his example. Provided you find the talent to achieve it.