“Investing in social programs has many benefits”

– Many companies and administrations were forced to act quickly and find digital solutions during the pandemic. How much can this acceleration harm business owners and managers?

– Successful digital transformation is well connected, first of all, with the company’s manager and the developed strategy. Many companies and administrations choose quick and cost-effective solutions without thinking about future strategy and consequences. Most companies do not have qualified staff or staff with digital knowledge, and they have had to either buy these resources or train several people in a hurry.

In addition, there are risks associated with IT security and the lack of infrastructure and tools. Costs and risks were not controlled and no one could make decisions.

In addition, tight sectoral regulation and funding structures are ill-suited. Therefore, companies are satisfied with the minimum base of opportunities for use and are wary of digitalization. This automatically affects results and performance compared to other competitors in the market and can sometimes damage the brand image.

– What inventory do you conduct regarding the use of social applications in Moroccan companies and what are the main persistent obstacles to their development?

– Moroccan companies are generally profit-oriented. Social applications have a reputation for being unprofitable and cheap. Moreover, there are fewer success stories that encourage these companies to invest and work in this direction. Another situation is in Europe or the United States, where companies have already realized that investing in social programs has many benefits.

As a result, the image of the company or brand is strengthened and the company’s reputation is improved. This attracts new customers, especially those who are interested in understanding their savings and expenses. The main obstacles are usually prejudice or ignorance. However, I think that consumers are setting the direction, even that there is a change in culture.

– How is the digital transformation happening in the company now?

– Digitization guarantees efficiency and stability in the event of a major crisis. Companies have digitized at least part of their processes. They have developed online services and secured their online presence. A new era of remote work and online meetings is also changing the organization. This new organization of work obviously differs depending on the field of activity. The human factor played an important role and showed the difference.

Training seems to be an important lever for the proper integration of digital technologies, not only technical training but also cultural training, in the face of career transformation and resistance to change.

– To what extent is digital transformation “mandatory” for companies and administrations?

– The digital transition is a serious economic and social challenge. This is a strategic necessity for companies in all industries. Their main motivating factors are increased productivity, increased business speed and enhanced data security. Thus, it provides many opportunities, closeness to the client, current and continuous communication. This opens up new markets, new methods and ways of working.

– What are the challenges of digital transformation?

– Digital transformation is a complex topic. Success depends on many factors, the two most important of which are skills and financial resources. In many cases, standard solutions and software can cover business needs and do not require new developments. Difficulties arise when solutions do not exist or when companies operate in sensitive areas such as health or finance. It is necessary to evaluate the tools and technologies used.

If the solution is not suitable or does not meet the needs, it should be replaced and seek the help of specialists in this field. Quick and easy solutions can cause many problems and are expensive. They can even take businesses out of business.

In addition, companies need to think about safety and non-functional needs such as usability and efficiency.

– At the level of the global market for artificial intelligence, which is experiencing rapid growth and should reach at least $ 90 billion in 2025, are Moroccan companies ready to take a step?

– A few decades ago, the use of AI in business was at a “pioneering stage”, and its potential was still somewhat theoretical. Since then, artificial intelligence technologies and programs have continued to evolve and add value to the business.

Today, businesses are enjoying a growing set of tangible benefits from systems controlled by artificial intelligence. Technological advances in AI can be a significant increase in efficiency for companies, as it is able to quickly sort a lot of data, as well as organize them and make them usable in the long run. It also allows you to offer customers a quick and personalized response, as well as anticipate potential consumer purchases online.

Despite these many benefits and applications, most companies in Morocco still lag behind the rest of the world. Specialists are in demand all over the world and are very well paid, Moroccan companies are not ready to spend so much on them. Moreover, companies are at an immature stage when it comes to technology and digitalization.

– Morocco’s position in the field of cybersecurity is not very comfortable, as evidenced by the “Global Cyber ​​Security Index 2020”, in which the Kingdom ranks 50th. How can Morocco secure its digital sovereignty and guarantee its cybersecurity?

– Morocco remains relatively insignificant for the hacking scene. This does not mean that we are safe. We have certainly been victims of hacker attacks, but they are generally not reported publicly. Universities and training centers should attract experts and offer these courses to the new generation.

In addition, we must follow good examples, such as the Swiss Army, which trains its cyber warriors to protect military data centers and communications systems from electronic attacks. At the same time, recruits are trained as hackers. In the future, they will be ready to launch cyber attacks on their own in the event of a conflict.