At I / O 2022, Google is demanding more surprises than usual. The company is expected to introduce its Pixel Watch, as well as the more budget Pixel 6A, as well as the latest range of Android 13 software and new features. Who knows? Maybe we’ll see something completely different.
The stakes are high, as always, on the good news, and I have no doubt about Google’s ability to impress with these new products. It’s rare that Google doesn’t have at least a few ads (including a few ads in the sky) that perform extremely well. After all, what makes I / O fun to watch is that it combines existing technology with other things.
But what are some of us Rod most excited because they could not seem more boring in comparison. Instead of wondering, we just want to see if 2022 will be the year when Google comes up with ways to make its products relevant to real people in the long run. Publishing them is the first step, but providing significant long-term support for these new products and the platforms on which they run is something that Google has yet to prove capable of even after all these years. I’m not just talking about security and updating the operating system – it’s boring. I want to see Google come up with these gadgets and ideas, as if it could lose more than just money.
Tracking has never been a strength of Google. Many of its products have disappeared in a way that further confirms Google’s infamous reputation for abandoning even the best of ideas. There have been so many great I / O messages that sounded great but didn’t live up to their potential, such as Google’s Duplex service, which can answer or make calls for you, which is slowly gaining popularity even among people who might use it the most. In addition, there are some that have never materialized, such as the ambitious Starline project, which Google said could provide a more realistic video chat experience with depth sensors to make another person appear to be sitting across the table.
Looking back on 2021, he could not react to the noise he made about his branded products. His platform for streaming cloud games, Stadia, fell sharply less than two years after Google became the first technology giant to broadcast games. Android 12 has made some disappointing changes, and its deployment of the Material You Design widget has been mediocre at best (it should be called Meh-terial you). Pixel 6 had a bug startup that it has not yet fixed with any useful updates. These were phones that were supposed to signal to people that “good”. Now we are serious “and proves the value of Google’s own Tensor processors. Using my Pixel 6 is not as much fun as my old Pixel 3.
The lack of care from Google after launch took several different forms. My colleague Allison Johnson thought the Pixel 5A was a safe but great mid-range phone that more people should know about. But instead of entering the global market with broad carrier support, as most phone manufacturers do today, Google has released the phone exclusively in the United States and Japan and has not contacted operators to increase availability. If you are not a Pixel fan, it is possible that the existence of this phone has completely passed under your radar.
Given this approach, Google seems to want to succeed with hardware on its own terms – and fail on its own terms. Perhaps this strategy stems from the fact that Google realizes that it will probably never come first for the many categories of hardware in which it competes. However, it is strange to see this seemingly undirected strategy, given that Google (Google Photos, Search, Chrome, Android and Workspace (to name a few), there is evidence that the investment is a great success.
If you want to pay attention to a representative example, this is a smart watch. If the biggest rumors about I / O are true, Google will present its first-ever modern smartwatch – Pixel Watch. This is a good time to launch the device, as the bar cannot be lower for Google to re-enter the smartwatch market after years of evaporating. And I can’t help but wonder what would have happened if Google hadn’t gone first. This was another category in which Google first gained muscle – until it happened.
In 2014, Google launched a special platform for Android Wear smartwatches to compete with the Apple Watch. The company has hired Samsung, LG, Asus, Motorola and others to create hardware, each with an interesting twist in design, but each crippled by the same software, sluggish performance and battery life. Android Wear offered more features than Apple, but not all of them were good.
Google has continued to invest in software in this space, releasing an updated Wear OS with additional features to flip a new letter. But the best watches with the new Google software could not get rid of the problems of the first generation – even such as LG Watch Style and Sport, which were the flagships designed to bring Wear OS to new heights.
Google support has slowed down, with fewer major updates and even fewer programs needed. Although several manufacturers, such as Fossil and Mobvoi, continue to burn the famous torch (and recently Samsung with its Wearable Galaxy Watch 4 with OS 3), the platform is not in the best place. So, Google has a lot to run – again. But even if the company introduces a promising new product, Google’s best chance of success with smart watches may be behind, as almost all of its OEM partners (except Samsung) have dropped out. However, I hope that Google provides the same amount of support for the Pixel Watch as for its Pixel phones, nonetheless.
Whether it’s a product, whether it’s hardware or software, this year’s I / O announcements give Google a chance to start over. This is the best and The worst thing about Google’s strategy is that it can’t stop doing it again. Despite several ubiquitous elements in its strategy, such as Android, search business and Google Assistant, its hardware and software have virtually no logical line. It’s often interesting to see what the company does next, but I’ve learned to question Google’s ability to take care of its latest products for six months (or even six weeks) after launch. I want someone to prove me wrong.
At I / O we will see new products. But more than ever, I want to see if Google realizes that the initial impact of these gadgets is less important than long-term support.