With her beautiful smile and bright eyes, Eva looks almost mischievous. But her focused outlook and her charisma say a lot about her personality: an activist soul associated with a desire to act that has been in her skin since she was young. ” I knew very early on that I wanted to offer something other than classical economics and finance, whose system and mechanisms I regret. admits this businesswoman, who adored her two years of philosophy before moving on to a master’s degree in Essec.
“I can only be an alternative”
” I don’t have traditional finance codes. So I can only be an alternative. The model I am proposing is a way of saying that through my innocence I can create something innovative. “Eva is cash. And she draws her spring from her inconsistency to create finances.” adapted to his vision, namely stability “. In 2014, at the age of 24, she co-founded Lita.co. This platform, which allows citizens to invest directly in projects with social and environmental impacts, finances the transition of companies. Today,” Lita is the first European group in the field of environmental and social finance, which employs about fifty people proudly points to the startup, the beginning of which was not easy. “ Nobody believed in the project! she recalls.
Building on its success, the platform launches the Rift app in 2020, ” Yuka’s savings ». As soon as she left, she challenged the banking community. His goal? Measure the total impact of investments by making them public, and make the transition from one stock portfolio to a more profitable one. The model, which proved itself two years later, Rift raised 100 million euros to finance 70 companies. And its founder is even going to continue a new round of funding, this time in Series B!
Eva also fights them, participating in several social entrepreneurs’ movements, including Impact France, which she has led since 2020 with Jean Moreau, the founder of Phenix. Together, they are working to bring the voice of companies seeking environmental and social transition to the national level to create an alternative to MEDEF. With about 200 applications per month, the organization brings together more than 1,200 companies that are in the process of transition or are already responding. The figure, which has almost doubled in a year, because, as its co-president notes, ” We are not in opposition to the employers’ organization. The company may have a Medef hat on one side and an Impact France hat on the other. This is not contradictory “.
“Only 2% of women’s teams raise money”
Responsible economy, on the one hand, and more feminine on the other: that’s what it is ” techno-activist “name” ecofeminism “.” Feminist economics is based on the principle that a woman, having experienced male domination, is able to understand how to create models of “life with”. Eco-feminist leadership is leadership that turns this relationship of dominance upside down, and if we turn this relationship into finance, then we have finance “in the service” “The common thread of his approach: the economy is at the service of men, not at the service of the wealth of the few, which women are particularly inclined to carry.
They are underrepresented in the financial sector (less than 15% in investment teams, less than 5% in investment fund management teams and no female head of a large bank), as in tech. ” Technology is a far from inclusive and progressive environment. Unfortunately, this is the complete opposite! When you see French unicorns that have been funded, there is not a single founding woman. “Eve misses, who sometimes wanted to let go of everything” it is so trying to be a woman in this environment. You always have to prove more than a man “.
“Other forms of leadership are emerging in technology”
To move the line, he offers more women in capital joint ventures. because it would make it possible to have women who finance, invest and develop projects “research on tax credits such as aid for innovation” which are subject to criteria in terms of parity in management committees and teams “. Why not ” bonus systems to encourage companies to have more women on management teams “.
Because, in the end, if there were more women in technology, this sector would allow ” better share the value continues to kill Eve, convinced that it will be necessary that businesses are better able to reach women in other growth patterns than those developed by men “In short:” there are other forms of leadership that appear in technology “.