Does Jean Reno advise you to invest in trading or cryptocurrencies? Distrust!

A great financial coup, which was also recommended by Jean Reno. Who does not dream of this in our time of inflation and when the Livret A rate is limited to 1%? This is what some dubious sites that use the actor’s image without his knowledge promise. “Jean Reno offers a new investment that makes hundreds of people very rich,” says an advertisement for a “bitcoin bank.” It is accompanied by a smiling photo of the actor. He would highly appreciate this method “which can turn anyone into a millionaire in three or four months.”

The rest of the text, written in approximate French, is frightening: Jean Reno would praise the bank on television, but the mysterious “Bank of France” would try to prevent the broadcast of his remarks.

Approximate French, binary header... Poor quality ad notification.
Approximate French, binary header… Poor quality ad notification. – screenshot of bitcoinprofitrecensioni

The French actor would not be the only one to smell a good vein: businessmen Richard Branson, Elon Musk and Bill Gates will also support Bitcoin Bank.

The ad, which doesn’t say a word about what’s behind this mysterious bank, urges you to take the plunge, promising to offer €250 to the first 1,000 people who sign up. To finally win the reader’s trust, she promises that this is not a “scam”.


Jean Reno, of course, didn’t bring his image to bear on this questionable ad: last Friday, the actor issued a press release through his agent to condemn the use of his persona and image “without any authorization on his part.” He doesn’t name a specific ad or actor, but points to this type of message. He adds that he “never endorsed the activities of the companies behind these ads.” He is not the only personality to see his image usurped to promote financial products: Kylian Mbappe already filed a complaint in 2020, according to the data. Team.

Who is behind this “bitcoin bank”? There are a few steps you need to take to find out: the ad links to a site where they tell you that “Bitcoin is making people rich.” Four “users” testify about their winnings, except their photos come from image databases, which casts doubt on the credibility of these testimonials. The site asks you to provide personal information – surname, first name, email and phone number – but, again, there is no legal notice or any means of communication with the authors of this site.

After providing these coordinates, the Internet user ends up in a completely different place: on our first visit, we were directed to a platform called “Lions Broker”. Exit Bitcoin Bank. There, the user actually has the opportunity to trade online. There is no legal notice on Lions Broker. The user is directed to the site of the same name, where he is promised “easy contact” with the company, in particular by phone. This site only lists an email address. Lions Broker is a registered broker in the Cayman Islands, Caribbean. It is affiliated to Lion Group Holding Ltd, which provides an address in Singapore and Hong Kong. These various organizations did not respond to our inquiries.

On the second visit to another account, we were redirected to another trading platform, this time on behalf of the company “Virtus Capital”. On its trading platform, it links to a contact form, but in English. This address is in the United States. The form is posted on the company’s website, where you can find the terms of use. It is also stated that this trading activity carries risks. This mention never appears in the advertisement with the image of Jean Reno.

The Financial Markets Authority (AMF) warns potential investors against online trading: the method is “not for amateurs”. “You have to understand and own the financial instruments you’re going to invest in,” she adds. Mere online training is not enough: “free online training” will never make you an expert trader,” warns the Authority, which warns against “unrealistic promises” of “quick wins.” As for the “small profits made in the beginning,” they “are only there to encourage you to invest more and more. “Further on you will lose there”, launches, faceted, AMF.

He also advises to check whether the intermediary has permission to work in France. In the event of a dispute, recourse with a foreign company will necessarily be more difficult.