“Data at the heart of business attractiveness”, Valerie Subiran (Qlik)

Like the meta-universe, which goes beyond entertainment to invest in the professional world, the use of data and digital technology is increasingly present in our societies, leading to major changes in our work environment. As the hybrid model becomes the norm, data has evolved from passive entities to active organisms that can lead to more informed action if used properly. Therefore, managers need to look to the future and ask themselves how to prepare their business for the data era.

The benefits of these actions are almost vital to companies. According to a Gartner study, those that focus on the human aspects of data use are more successful than those that rely solely on technology. A human-centered approach that is not limited to providing datasets and analysis tools will provide more holistic digital learning.

Opportunities related to data literacy

In order to make data-based decisions – even before explaining how data determines these decisions – it is important to develop data literacy, ie the ability to read, use, analyze and communicate with data.

These skills are a key asset for any company that wants to remain competitive in the future, where data will play an increasingly important role. Indeed, managers and employees believe that data literacy will be the most popular skill by 2030. Specifically, over the next eight years, companies should strive to develop it in their teams.

According to a study conducted by recruitment firm Michael Page, data-related vacancies are in high demand. The starting salary for these positions ranged from 38,000 to 45,000 euros per year in 2021 and almost doubled for data analysts. But at the moment, employees do not have enough confidence in their data skills to assess them when hiring.

Necessary investments at all levels of the company

Most employees do not feel ready to embrace a data culture, and much remains to be done to ensure that companies and their employees thrive in the future, where data is playing an increasingly important role.

It is about encouraging this culture at all levels of the company, because it is the expectation of employees. According to a Censuswide survey, 35% of employees have left their job in the last 12 months to join a company that offers training and retraining. Leaders now face the means to attract and retain experts, as well as the high degree of universality reflected in the field through the “great resignation”. It is important that employees are aware of the professional opportunities available to them and how managers will help them take advantage of them.

Democratization of data, access to intuitive tools and training in data literacy are one of the answers to this recruitment crisis. Currently, companies that invest in these skills focus on positions that are directly related to the data, they pay little attention to other teams, such as customer service, finance or sales. This approach lacks foresight, because only when most employees have these skills will everyone be able to make more appropriate and informed decisions. In addition, they will help to overcome any communication problems that may arise between the teams. By speaking a common language, the language of data, everyone will be able to better understand and reconcile themselves.

Business success depends on data

A new era of business data has begun. Those who already have an ingrained data culture are now turning to proactive intelligence, which provides real-time, highly-informed contextual information to initiate immediate action.

With the proliferation of data and advanced technologies such as AI or machine learning, these systems represent a huge potential for analytics; provided that the information is provided to those who have been able to acquire the skills and who will be able to turn them into real business solutions. Successful companies, with the support of these data-literate employees, will be confident of success in this new era.

Therefore, managers should now begin to encourage their employees to improve their skills and establish a culture that promotes curiosity. Their companies can then position themselves as leaders in this transformation and reap the benefits of future opportunities.

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